What Entrepreneurs Can Learn From The Season Finale of “LOST”: Niche = Value - Ed Kang
I was never really a fan of the show LOST. The first season intrigued me, but then I just could not catch up. So I skipped season after season.
Yet I did watch the season finale. Why? Well for one there was a “recap” episode that was aired that featured commentary from actors, producers and other opinions. It also gave the highlights of the entire series.
This is the first reason why from a marketing perspective, the show was a success. LOST served a NICHE. And in today’s hyper social media economy, a niche is all you need. There was a ton of social media support and activity around the show. The finale wasn’t just a final episode… it was a social EVENT.
I didn’t know when the season finale would air but many of my die-hard cultish friends on Facebook and Twitter did—and they had no problem letting the world know about their feelings on it. Here is one Facebook update that caught my attention and actually tipped me into becoming a viewer:
-Suzette Farah-Artist has mixed emotions….it ‘tis… the… end… of ……… L O S T ………
Based on what I have read, advertising space on the finale was at a premium—and corporate brands were willing to pay it. Why? NICHE NICHE NICHE…
This is where investing your creative capital into a niche will serve you well. It doesn’t matter what you sell or your brand message. Find those few who are passionate and build your strategies around them. It doesn’t take much. A single Facebook post is enough to provide the tipping point you need.
Ed Kang
