Based on a True Story… A man had a dream about his marriage. In his dream he was skydiving with his wife when her parachute refused to open. Seeing her in danger he quickly responded and began diving…
Chapter 3: Escape Your calling can often feel more like a curse than a blessing. It’s natural to sometimes question whether it’s really worth it or not. It’s not whether or not you question, but how…
Can a community of people today really come together to achieve success in all areas of their live while making a real difference in the world? Some of you who know me personally have watched me…
Re:LIFE in partnership with Katharina of Flow Evolution is excited to launch the “Ready Set Be F.I.T.” program. We’ve been working on this for months. Many people have been wondering how to get on…
Can we fitness trainer launch completely online using social media and social responsibility? You are about to see it.
We have some exciting news. After months of setting the foundation, MYPE will be assisting Katharina of Flow Evolution in launching the “Ready-Set-Be F.I.T.” program.
What does this entail? SOCIAL MEDIA, SOCIAL MEDIA, SOCIAL MEDIA and CREATIVE CAPITAL. What do we mean by this? Stay tuned to find out. Let’s just say instead of spending tens of thousands of dollars on traditional media only to compete with every other trainer out there, Katharina will launch successfully and be viable for FREE.
Keep watching to see the progress!
Ed’s progress so far on losing 50 lbs the healthy way! Hi everybody. Below is a before and after picture. On the left I am 234 lbs. On the right I am 219.4 lbs. This is part of the Health for Life…
I was never really a fan of the show LOST. The first season intrigued me, but then I just could not catch up. So I skipped season after season.
Yet I did watch the season finale. Why? Well for one there was a “recap” episode that was aired that featured commentary from actors, producers and other opinions. It also gave the highlights of the entire series.
This is the first reason why from a marketing perspective, the show was a success. LOST served a NICHE. And in today’s hyper social media economy, a niche is all you need. There was a ton of social media support and activity around the show. The finale wasn’t just a final episode… it was a social EVENT.
I didn’t know when the season finale would air but many of my die-hard cultish friends on Facebook and Twitter did—and they had no problem letting the world know about their feelings on it. Here is one Facebook update that caught my attention and actually tipped me into becoming a viewer:
-Suzette Farah-Artist has mixed emotions….it ‘tis… the… end… of ……… L O S T ………
Based on what I have read, advertising space on the finale was at a premium—and corporate brands were willing to pay it. Why? NICHE NICHE NICHE…
This is where investing your creative capital into a niche will serve you well. It doesn’t matter what you sell or your brand message. Find those few who are passionate and build your strategies around them. It doesn’t take much. A single Facebook post is enough to provide the tipping point you need.
Ed Kang
